The 3rd Annual Greystar South End Hops Festival returned on May 14, 2016 to historic South End Charlotte, NC. This community beer festival brought out over 1,400 people to enjoy a day of craft beer from over 34 North Carolina breweries.
Cruise Carts partnered with festival organizer, Third Rock Events, on a month long promotion leading up to the event. Our cart was wrapped in South End Hops Fest creative and hit the streets of Uptown, South End, NoDa and Plaza Midwood. This was a great way to bring attention to the festival and the drivers were able to educate the riders on the event and push people to purchase tickets.
During the actual day-of-event, our Cruise Cart acted as a shuttle service for guests and passers-by. Having this free ride service definitely elevated the guest experience.
The festival was presented by RPMS Real Estate and supported in large by Charlotte Marriott Center City and Historic South End.